Margaret Moore (Coach Meg), BS, MBA, is an entrepreneur and 17-year veteran of the biotechnology industry in the UK, Canada, France, and the US; she led two biotech startups. In 2000, she shifted focus from the high tech side of medicine to prevention and well-being and founded Wellcoaches Corporation (strategic partner of the American College of Sports Medicine) to help establish the standards for professional coaches in healthcare and wellness.

She co-founded the McLean/Harvard Medical School Coaching & Positive Psychology Initiative and annual Coaching Psychology conference, in collaboration with Carol Kauffman, PhD. Her collaboration with Eddie Phillips, MD, to build a coaching roadmap for physician visits, led to Eddie launching the Harvard Institute of Lifestyle Medicine, of which she is a founding advisor. This institute is studying the integration of coaching into primary care.

List of recent publications or academic presentations:

1. Coaching Psychology Manual to be published by Lippincott, Williams, & Wilkins in Q1 2009

2. Harvard Medical School online CME program : Prescribing Lifestyle Medicine for Weight Management

3. White paper: The obesity epidemic – a confidence crisis calling for professional coaches

4. Relational Flow: Theoretical Model for the Intuitive Dance (new theory of coaching psychology) – presented to ICF Coaching Research Forum in 2005

5. Principles of Behavioral Psychology in Wellness Coaching – presented to ICF Coaching Research Forum in 2004

6. Case Management Society of America article: Case Manager to Professional Coach

7. CDHC Solutions Magazine article: Choosing a Great Wellness Coach

Research Interests

My 17 year career history in the biotechnology industry included leadership and project management of many research and clinical development programs. Since 2000, I have integrated this orientation into my work of building Wellcoaches and the emerging professions of health coach and wellness coach.

It was essential to first focus on establishing the competencies of professional coaches in healthcare and to ground coach competencies and coach training and credentialing in science-based psychological models. Cognizant that it was valuable for coaches to develop new psychological theories, I formed and led a team that developed a theoretical model for the intuitive dance of coaching, which we named relational flow. The upcoming publication in early 2009 of our Coaching Psychology Manual by Lippincott, Williams & Wilkins (prominent publisher of medical textbooks), endorsed by the American College of Sports Medicine, helps to mark the coming of age of the theoretical basis of coaching psychology in healthcare and wellness. A new metaframe for coaching psychology, on which I’m presenting at the Harvard coaching conference on September 26, furthers this work.

I searched for academic collaborators to start an institute for coaching psychology and coaching research for several years before working with Carol Kauffman which led to our founding the Coaching & Positive Psychology Initiative at McLean/Harvard Medical School and an annual Harvard coaching conference earlier this year.

Today the coaching research literature in healthcare and wellness is minimal, and mainly rests on models which are prescriptive, educational, or brief, or do not apply the full spectrum of coaching competencies. The 3,000-strong community of coaches, built by Wellcoaches since launching our coach training school in 2002, has now matured to a stage where there is significant potential for a variety of research studies in a variety of settings. To date, Wellcoaches and our coaches are pursuing research studies:

1. Midwest health plan – metabolic syndrome, randomized study, 200 hospital employees are participating

2. Emory University (bariatric clinic) – efficacy of wellness coaching post bariatric surgery

3. Cancer survivors – three clinical sites, Phase 1 is almost complete

4. Oakwood Hospital – women with cardiovascular disease

5. Methodist Hospital (Houston) – employee weight loss

There is much to be done in coaching research as Gabe Highstein, my Wellcoaches research collaborator and behavioral psychologist, and I will describe at the forum:

1. Impact of coaching on established medical outcomes measurements (biometrics, health risks, healthcare costs)

2. Validation of new outcomes measures based on developmental parameters, such as self-efficacy, as predictors of lasting change that drive positive health outcomes

3. Variables in the coaching relationship that correlate most with positive outcomes of coaching (following in the footsteps of decades of psychotherapy research)



































































































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